Tuesday, 18 November 2008

Hitkrant, February 1981: ABBA is finding new ways

There, ‘Super Trouper’ is all finished, every single is becoming a hit yet again, and when it comes to that, ABBA can take it easy for a while. Or rather, as far as you’re able to take it easy as the most successful pop-group of the last, say, ten years. New plans are being prepared already. Björn and Benny are keeping themselves busy with writing new songs. Will ABBA concentrate only on recording music?

Benny: “Look, making records is obviously our main aim. But we’re certainly thinking in other directions as well.”
How about the old idea of writing a musical? The ABBA-masterminds look a bit uneased.
“Actually, we’ve already realized that idea before, during our world-tour, when we staged ‘The Girl With The Golden Hair’. You could actually call that a mini-musical.”
Yes, but at the time there were plans to write a full-length musical. Is that idea still current?
“Who knows,” says Björn and that will have to do for us.

In any case, the ABBA hit factory is not standing still. A new ABBA-album is already hesitantly in the making and this time it should be something completely different. Is ABBA finding new ways?
“We’re constantly finding new ways,” says Benny. “If you don’t do that as an artist, you don’t develop.” And we know: standing still means falling behind. That won’t happen to ABBA.

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